Proposal
Spring Catalog Promotional Video
Prepared for Northwind Outfitters
- Attention
- Jake Lindqvist
- Proposal no.
- P-2026-014
- Date
- October 18, 2026
- Valid until
- November 17, 2026
Overview
{first name}, this covers the three pieces of work we have discussed, built in order: first a brand identity that gives {business} one consistent look and voice, then a complete website rebuild that captures your audience's attention, and finally a mobile app that puts your five pillars in people's hands. Each line below is priced on its own, so you can see exactly what you are paying for.
Scope & investment
Brand Identity
One consistent identity across the site, the app and everything you publish.
Brand refresh
A cohesive color palette, type scale and layout system, plus a defined brand voice, applied consistently across every page.
$250
Free with Web & App development
Brand guide
A short written guide covering color, typography, voice and usage, so anything you publish later stays consistent.
$50
Free with Web & App development
New logo design
Two revision rounds, a simplified mark for app and web use. Delivered as SVG and PNG with the full app icon set.
$750
Email newsletter setup
Link to download newsletter software, help with setup and a sign-up form connected to the new site.
$100
Free with Web & App development
Subtotal — Brand Identity
$750
Website Design & Development
A complete rebuild — 16 pages, custom-coded in Astro, connected to Wix CMS so you keep editing it yourself.
Site-wide foundations
Sticky navigation with the logo moved into the bar, a shared hero system used on every page, and a redesigned footer holding your WHM and Oxygen Advantage certifications, contact details, social links and newsletter sign-up.
$200
Information architecture & navigation rebuild
Nearly twenty links across eight top-level items reorganized so visitors reach anything in two clicks or fewer, with a structured desktop menu and a thumb-first full-screen mobile menu.
$100
Astro build & Wix CMS integration
Fast, custom-coded build that ships far less code than the current template, wired to Wix CMS so you can edit events, workshops and testimonials without a developer.
$325
Home page
Interactive landing page with a bold hero and subtle motion, clear pathways to Programs, Athletics and Counseling, a trust strip for your Wayne State research and TEDx, BBC, VICE and Huberman features, and your next event with a direct sign-up button.
$200
About & My Story
Your story moved to the top with a strong portrait and credentials as icon cards, then an editorial, scroll-driven My Story layout with pull-quotes, a script accent face and gentle animation.
$125
Testimonials
Larger type, animated entry on scroll, and each testimonial tagged by program so the right ones also surface on the matching workshop page.
$60
Programs & Experiences hub
Upcoming Events and Workshops/Classes merged into one page, organized into Group Offerings, 1-on-1 Services and Host & Book, with anchor navigation to each.
$90
Workshop pages — WHM Fundamentals, Advanced, Breathwork Class
Three complete sign-up experiences: hero with calls to action, a registration form built into the page, program-specific testimonials, an interactive FAQ, and new header photography for the Breathwork Class.
$195
Individual Session page
Hero, supporting imagery, a testimonial and a sign-up and inquiry form directly on the page.
$50
Host a Workshop page
Existing content restructured for readability, with images and text wrapping, subtle animation, a standout event schedule section and links to testimonials and the contact form.
$50
Upcoming Events Calendar
Restyled in the new brand with clear calls to action on every event to keep people moving toward booking.
$45
Athletics page
Hero with calls to action, anchor links to every section, benefits reorganized into scannable animated cards, and a closing team inquiry form.
$65
At Home page
Renamed from Cold Immersion at Home and expanded into a free resource hub: how cold immersion works and how to start safely, an interactive multiple-choice quiz, free at-home practices, and calls to action into your workshops.
$110
Science page
Research organized into visual sections and cards color-coded by topic, supporting imagery throughout, and an inquiry form.
$65
Counseling page
Individual & Group, Consultation Services, Supervision and Resources brought onto one anchored page, with new copy written with you for the two sections that need it, and an inquiry form per service.
$85
Smart inquiry form & Contact page
One adaptive form: visitors pick their interest and the questions change, each inquiry arrives labeled by topic, suggested next pages keep people exploring, and counseling inquiries stay deliberately brief and privacy-conscious.
$110
SEO setup
Google Search Console and Analytics connected, the site submitted and indexed, XML sitemap and robots file published, page titles, search descriptions and social share images written for every page.
$90
Online booking & payment
Visitors book and pay for workshops, classes and individual sessions directly on the site, with automatic confirmations and reminders.
$135
Content migration, QA, launch & CMS training
Content moved across and reformatted, cross-browser and device testing, redirects, analytics, go-live, and a live session teaching you to edit and publish in the CMS.
$150
Subtotal — Website Design & Development
$2,250
Website — Recommended Additions
Optional, and priced separately from the project total below.
$150
$250
$7/mo, added anytime
Selected — Website — Recommended Additions
$0
Mobile Application
One codebase for iOS and Android. Five pillars, freemium subscription, about 15 weeks to store release.
1. Discovery, UX & UI design
Approved wireframes, UI design, and the technical specification. Two weeks.
$900
2. Foundation
Accounts, Supabase backend, content admin screen, build pipeline and analytics in place. Two weeks.
$900
3. Core experience
Onboarding with goals quiz and health screening, home with streak and quote of the day, all five pillars, the breath engine for rounds, holds and recovery, audio player with background and offline playback, and the Knowledge section. Test builds on both platforms. Seven weeks.
$3,000
4. Reminders & notifications
Recurring local notifications for each practice, with the user choosing frequency and time, plus the notification settings screen that controls them.
$400
5. Subscriptions & settings
Paywall, free and paid gating, Apple and Google in-app purchase through RevenueCat (or similar), restore purchases, account management and legal screens. Two weeks.
$650
6. QA, store submission & launch
Device testing, defect fixes, store listings and assets, submission and release management. Two weeks.
$650
Project management & communication
Milestone planning, consolidated feedback rounds and weekly contact across the whole build.
Included
Subtotal — Mobile Application
$6,500
Mobile App — Optional Add-On
Optional, and priced separately from the project total below. Needs the core app first; adds about six weeks after launch.
$1,100
Selected — Mobile App — Optional Add-On
$0
Total investment
Hosting & ongoing care
Ongoing costs begin at launch and are billed separately from the build. Choose one:
Basic
$70/mo
- Wix hosting for the website
- Supabase hosting for the app
- SSL & uptime monitoring
- Backups and security patching
- Bug fixes for 30 days after each launch
- Basic yearly app OS-version maintenance, to keep the app live
Growth
$200/mo
- Everything in Basic
- 3 hrs website & app updates per month
- Quarterly strategy and growth meeting
- App OS-version maintenance
- Priority response
Strategy & Brand Growth
$400/mo
- Everything in Growth
- 8 hrs improvements & updates to app and website per month
- Strategy meetings every two months
- Automation of repeat work, within the 8 hrs
- Quarterly performance report
Payment schedule
- 1.
40% on acceptance of this proposal, before work begins — secures the build slot and starts brand discovery.
- 2.
30% on launch of the website.
- 3.
30% on release of the app to the stores.
Revisions
Two rounds of consolidated revision are included at each design and build milestone. Further changes, or changes requested after a milestone is signed off, are billed at $60 per hour and agreed in writing first.
Timeline
Phase 01
Brand Identity
2 weeks
Weeks 1–2
Logo, palette, typography and voice signed off, ready to apply everywhere.
Phase 02
Website rebuild
4 weeks
Weeks 3–6
16 pages live, the CMS in your hands, booking and payment running.
Phase 03
Mobile app
15 weeks
Weeks 7–21
iOS and Android released to the stores with subscriptions running.
The three phases run in sequence — the brand is settled before the website is designed, and the website is live before app development begins — for a total of about 21 weeks.
Content delay clause — the schedule above assumes copy, photography, audio files and any supplied assets are delivered in full at the agreed handoff date, and that consolidated feedback comes back within three business days at each milestone. Delays shift the launch date by the length of the delay and may require rescheduling into the next available slot.
Not included
Audio recording and voice talent
Copywriting beyond the Counseling sections noted above, and translation
Photography and videography, other than the Breathwork Class header image
Legal, medical and trademark advice, filings or review — your own advisers must sign off on the medical disclosures, terms and privacy policy if you choose to do so
Marketing campaigns, paid advertising and app store optimization campaigns
Languages other than English, tablet layouts, wearables, and Apple Health or Google Fit integration
Apple Developer Program ($99/year) and Google Play ($25 one-time), registered to Train the Brain LLC
Apple and Google's share of subscription revenue, commonly 15–30%
Hosting and ongoing care — priced separately above
Next steps
ApproveAccept and sign at the end of this page, and confirm which optional items are in or out.
Deposit40% invoice issued on receipt; the build slot is held on payment.
Kick-offAccess to the Flare project management platform is granted and the Brand Identity phase is started.
Accepted for
Northwind Outfitters · Jake Lindqvist
Jake Lindqvist
Signed online on October 22, 2026
For Radiance Creative
Maya Okafor · Radiance Creative Co.
Offered on October 18, 2026
Radiance Creative Co. · Portland, Oregon